{"id":6690,"date":"2023-08-22T16:13:25","date_gmt":"2023-08-22T16:13:25","guid":{"rendered":"https:\/\/new.queenston.net\/?p=6690"},"modified":"2025-02-11T19:28:28","modified_gmt":"2025-02-11T19:28:28","slug":"communicate","status":"publish","type":"post","link":"https:\/\/new.queenston.net\/fr\/communicate\/","title":{"rendered":"Communicate, communicate, communicate\u2026"},"content":{"rendered":"
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\"Communicate,<\/p>

Communicate, communicate, communicate\u2026<\/strong><\/p>

We offer you a slightly pamphleteering dialogue on the importance of communicating with your customers.<\/p>

We meet Paul, your potential seller, who immediately strikes up a conversation with you, the buyer of his block of business.<\/p>

Paul: “You know I post regularly on LinkedIn and have a professional Facebook Page?”<\/p>

You: “I don’t believe in any of that. It’s for teenagers and I don’t have time to waste on it.”<\/p>

Martin Luc: “Robert, what if customers enjoyed following Paul on his social networks and found his posts interesting? Have you ever thought about that?”<\/p>

You: “We’ll see!<\/p>

Paul: “Every customer receives a card on their birthday. In addition, I call every Platinum customer to inform myself of any special plans they may have for their birthday.”<\/p>

You: ” Frankly, they’re not children anymore. It must cost you a fortune in stamps?”<\/p>

Paul: “No, because with us we automate”.<\/p>

Paul: “I don’t dare tell you that I also send out at least six content marketing newsletters a year.”<\/p>

You: “That makes them ‘dirty pitches’!<\/p>

Paul: “This is content marketing. These mailings are designed to inform my customers about topics that may affect their finances.”<\/p>

In 2022, the journal Finance et Investissement published the results of a study by Ycharts.<\/strong><\/p>

Among the dozen or so elements that customers consider most important when choosing an advisor, customer service and communication rank second, ahead of portfolio performance, according to the Ycharts study.<\/p>

The factor that surpasses these two elements in the hearts of customers is a thorough understanding of their situation and objectives. This is closely linked to the quality of the communication we develop with them.<\/p>

Are you still stuck in the old paradigm that says yield is everything?<\/p>

If you focus on communication, you’ll be more successful. Delegate some of these activities internally or externally.<\/p>

new.queenston.net<\/a><\/span><\/p>

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Communicate, communicate, communicate\u2026 We offer you a slightly pamphleteering dialogue on the importance of communicating with your customers. We meet Paul, your potential seller, who immediately strikes up a conversation with you, the buyer of his block of business. Paul: “You know I post regularly on LinkedIn and have a professional Facebook Page?” You: “I […]<\/p>","protected":false},"author":1,"featured_media":41940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/posts\/6690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/comments?post=6690"}],"version-history":[{"count":0,"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/posts\/6690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/media\/41940"}],"wp:attachment":[{"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/media?parent=6690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/categories?post=6690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.queenston.net\/fr\/wp-json\/wp\/v2\/tags?post=6690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}